Direct 2 Consumer 4 Streaming is a new system and new streaming business model whereby independent music creators will partner in small groups of 12.  These are called “Partnerships”.  This concept is similar to how major record labels and big independent labels have PARTNERED together to form music groups.   I’m talking about the “Universal Music Group”, the “Warner Music Group” and the “Sony Music Group”. 

Let us take Universal Music as an example.  Universal Music is not a “major label”, they are a “major music group” made up of major labels.  The Universal Music Group is made up of the following labels…...Capital, Def Jam, EMI, Virgin, Deca, Interscope, Island, Motown, Bravado, A&M, Polydor etc, etc.  Each of these major labels is a multi-million dollar business in their own right.  The Sony Music Group is made up of the following labels……Columbia, Arista, RCA, Epic, The Orchard, Provident, Legacy, CBS, Sony, Jive etc, etc.  Within all music groups, the major record labels and big independents are each working for themselves, but NOT by themselves.  It’s time to stop competing amongst ourselves as Independents (For fractions of cents) and MODEL THIS STRATEGY.  We’re not going to reinvent the wheel.  All we’re going to do is duplicate and replicate what these 3 successful major music groups are already doing in terms of PARTNERSHIPS. 

These partnerships enables Spotify to pay the 3 music groups 70% ($7) per $10 subscription and keep 30% ($3) for themselves.  The majors then split the 70% (The $7 per subscription) between themselves, based on the market share of each major label music group.  We’re going to model this strategy.  Each artist must decide on the group of 12 artists they want to partner with.  Our innovative software + A I technology then does all the heavy lifting behind the scenes, by creating a mini streaming service for the group.  The key here is ONLY PARTNER WITH ARTISTS WHO “MAKE GOOD TO GREAT MUSIC”, and remember that each Music Creator Partnership is genre-specific.

We now need a unique selling proposition because launching another streaming service with the same content as all the other streaming services makes no sense.  This would be a disaster and a recipe for failure.  We don’t need artists SIGNED to major labels, but we DO NEED GOOD-TO-GREAT EXCLUSIVE music content!  Each partner will release 4 songs, from 4 different artists each month.  If we have 100 partners that’s 4 X 100 = 400 new (And EXCLUSIVE) songs per month, across 10 different genres. When a premium VIP subscriber pays $10/month, they get access to ALL of those 400 EXCLUSIVE songs, in that month’s collection, for LIFE, even if they cancel their subscription!

Let’s say we have 1000 partners.  That’s 4 X 1000 = 4000 new (And EXCLUSIVE) songs per month, across 10 different genres.  When a premium VIP subscriber pays $10/month, they get access to ALL 4000 EXCLUSIVE songs, in that month’s collection, for LIFE, even if they cancel their subscription!  Canceling your premium subscription means that you will not get access to future monthly collections.  However; you can still stream all the monthly collections you previously purchased for LIFE!  NOTE – Ads will show on accounts without an active paid subscription.